In 2007, Nintendo of America approached us to reenvision nintendo.com to coincide with the launch of the Wii.
Summary
For this opportunity I partnered closely with our Art Director to bring the Wii's brand to life. We used the blue glow of the console as a thread to tie together the experience from moment to moment. I architected the site with a bifurcated focus on the Nintendo Wii & DS. The site also supported game pages, product registration, support, & forums. Additionally, we introduced a novel guided game finder that filtered the library by answering a few conversational questions.
Leading from idea to execution.
Have no fear of perfection — you’ll never reach it.
Salvador Dali
The alternative to good design is always bad design. There is no such thing as no design.
Adam Judge
Where you innovate, how you innovate, and what you innovate are design problems.
Tim Brown
