In 2007, Nintendo of America approached us to reenvision to coincide with the launch of the Wii.


gamepage space


For this opportunity I partnered closely with our Art Director to bring the Wii's brand to life. We used the blue glow of the console as a thread to tie together the experience from moment to moment. I architected the site with a bifurcated focus on the Nintendo Wii & DS. The site also supported game pages, product registration, support, & forums. Additionally, we introduced a novel guided game finder that filtered the library by answering a few conversational questions.

What I did

  • Alignment & stakeholder management
  • Information architecture
  • Interaction design
  • Wireframing & prototyping

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