In 2008, Xbox approached us to build a web destination that would allow players to purchase games anywhere and have them queue for download with their Xbox 360.
Summary
I worked closely with insights teams at Xbox to understand the player intimately. We discovered that there was an unmet need for players who wanted to purchase games online to have them downloaded, patched, and ready to play once they were home. This was the first experience of its kind which was quickly cloned by other first party developers. I created a simplified experience that allowed players to find games, authenticate, purchase, and download their favourite games.
Leading from idea to execution.
Have no fear of perfection — you’ll never reach it.
Salvador Dali
The alternative to good design is always bad design. There is no such thing as no design.
Adam Judge
Where you innovate, how you innovate, and what you innovate are design problems.
Tim Brown
